Our Story
Making space for people like us.
PeopleLikeUs® started in a tiny Auckland rental apartment. Being a petite Asian in a city where most “masculine” clothes were designed to fit cis men by European standards, I knew all too well the frustration of shopping for clothes that were never made for us.
That struggle became the root of the brand. I created PeopleLikeUs® for masc-presenting AFAB people like me, offering shorter, smaller, trendy garments. Now based in Singapore and Thailand, we are creating a space where you can exist, explore and express masculinity your way.
Creating garments that bring out the best in you.
These garments are built for you. No cap. Your comfort is our priority, and the details matter. We design our clothes from the ground up, tailoring every fit for AFAB bodies to meet specific needs of our community. Each prototype is refined until it feels right.
Shorter lengths. Sizes that actually fit. Proportions that work. High collars that keep your binder discreet. Fabrics that move with you, not against you. No more altering. No more settling. Just as it should’ve been all along.
Sparking gender euphoria
Society’s beauty standards often sideline those who don’t fit the conventional mould. Even in queer spaces, being masc comes with its own set of expectations. But in the world of P.L.U, masculinity transcends gender, along with the norms and rules society tries to impose on it. You are masc enough, bestie.
Here, you exist — visibly, loudly, unapologetically. You are seen, heard, and celebrated exactly as you are. PeopleLikeUsⓇ isn’t just about the clothes we offer. It’s about shifting the narrative of masculinity and sparking gender euphoria within our community.
Welcome to PeopleLikeUsⓇ. You’ve found your people.